This course is designed to help small business owners and solopreneurs take control of their marketing strategy without the overwhelm. Whether you’re just starting out or looking to build a more consistent system, this program walks you through the essentials—from defining your audience to building automation that nurtures and converts leads.

Through step-by-step modules, you’ll build a practical digital marketing foundation tailored to your business, supported by tools, templates, and real examples you can use right away.

Module 1: Digital Marketing Fundamentals

Learn how digital marketing supports growth, define your ideal customer with a buyer persona, and set SMART goals that guide your strategy.

Module 2: Building Your Online Foundation

Audit your website, create your lead magnet, and build a lead capture system that turns interest into engagement.

Module 3: SEO Basics

Understand how search engines work, choose keywords, and optimize your site and Google Business Profile to get discovered online.

Module 4: Social Media for Business

Build a consistent, content-driven social media strategy using content pillars, batching, and platform-specific engagement.

Module 5: Email & SMS Marketing

Create nurture sequences and automated outreach using compliant email and text tools. Learn what to write, when to send, and how to track results.

Module 6: Online Reputation & Reviews

Manage and grow your reputation with a strategy for collecting, responding to, and leveraging reviews to build trust.

Module 7: Local SEO

Increase visibility in your area with location-based keywords, local listings, and Google Business Profile updates.

Module 8: Content Marketing Strategy

Define your content pillars, repurpose content effectively, and build a 30-day marketing calendar to stay consistent.

Module 9: Digital Advertising (Paid Ads)

Learn the basics of running Facebook, Instagram, and Google Ads—how to write them, where to place them, and how to measure performance.

Module 10: Analytics & Reporting

Track what’s working using tools like Google Analytics, email insights, and social dashboards. Learn to adjust your strategy using real data.

Module 11: Marketing Automation & CRM

Save time and increase engagement by automating your emails, follow-ups, and customer segmentation inside a CRM.

Module 12: Putting It All Together

Wrap up with a 90-day action plan that outlines your next steps and ties your entire system together.

What’s Included:

1. 12 comprehensive modules with easy-to-follow lessons
2. Downloadable branded workbook to map your strategy
3. Slide decks and video walkthroughs
4. Real-world examples and templates
5. Quick wins, tech tool suggestions, and guided planning pages
6. Built-in support for integrating tools like CSD Connect CRM, Campaigns Pro, and more

Who It’s For:

1. First-time business owners ready to launch or relaunch with confidence
2. Solopreneurs looking to automate and scale
3. Small teams without a full-time marketer—but big growth goals
4. Coaches, consultants, service providers, and creative entrepreneurs

Course Length:

Self-paced, but structured to guide you through a 12-week implementation plan—one module at a time.

By the end of this course, you’ll have a custom-built marketing system working behind the scenes, so you can focus on growing your business—with clarity, confidence, and consistency.