Digital Marketing Fundamentals for Small Business Course

Course Overview

This course is designed to help small business owners and solopreneurs take control of their marketing strategy without the overwhelm. Whether you’re just starting out or looking to build a more consistent system, this program walks you through the essentials—from defining your audience to building automation that nurtures and converts leads.

Through step-by-step modules, you’ll build a practical digital marketing foundation tailored to your business, supported by tools, templates, and real examples you can use right away.

Module 1: Digital Marketing Fundamentals

Learn how digital marketing supports growth, define your ideal customer with a buyer persona, and set SMART goals that guide your strategy.

Module 2: Building Your Online Foundation

Audit your website, create your lead magnet, and build a lead capture system that turns interest into engagement.

Module 3: SEO Basics

Understand how search engines work, choose keywords, and optimize your site and Google Business Profile to get discovered online.

Module 4: Social Media for Business

Build a consistent, content-driven social media strategy using content pillars, batching, and platform-specific engagement.

Module 5: Email & SMS Marketing

Create nurture sequences and automated outreach using compliant email and text tools. Learn what to write, when to send, and how to track results.

Module 6: Online Reputation & Reviews

Manage and grow your reputation with a strategy for collecting, responding to, and leveraging reviews to build trust.

Module 7: Local SEO

Increase visibility in your area with location-based keywords, local listings, and Google Business Profile updates.

Module 8: Content Marketing Strategy

Define your content pillars, repurpose content effectively, and build a 30-day marketing calendar to stay consistent.

Module 9: Digital Advertising (Paid Ads)

Learn the basics of running Facebook, Instagram, and Google Ads—how to write them, where to place them, and how to measure performance.

Module 10: Analytics & Reporting

Track what’s working using tools like Google Analytics, email insights, and social dashboards. Learn to adjust your strategy using real data.

Module 11: Marketing Automation & CRM

Save time and increase engagement by automating your emails, follow-ups, and customer segmentation inside a CRM.

Module 12: Putting It All Together

Wrap up with a 90-day action plan that outlines your next steps and ties your entire system together.

What’s Included:

1. 12 comprehensive modules with easy-to-follow lessons
2. Downloadable branded workbook to map your strategy
3. Slide decks and video walkthroughs
4. Real-world examples and templates
5. Quick wins, tech tool suggestions, and guided planning pages
6. Built-in support for integrating tools like CSD Connect CRM, Campaigns Pro, and more

Who It’s For:

1. First-time business owners ready to launch or relaunch with confidence
2. Solopreneurs looking to automate and scale
3. Small teams without a full-time marketer—but big growth goals
4. Coaches, consultants, service providers, and creative entrepreneurs

Course Length:

Self-paced, but structured to guide you through a 12-week implementation plan—one module at a time.

By the end of this course, you’ll have a custom-built marketing system working behind the scenes, so you can focus on growing your business—with clarity, confidence, and consistency.